The Los Angeles Clippers have retained CAA Sports to sell the naming rights to their proposed new arena in Inglewood. Staples Center (1999), shared with the Los Angeles Lakers (NBA) and Los Angeles Kings (NHL) Deal: $100 million over 20 years. Staples has owned the naming rights to STAPLES Center since the arena`s opening in October 1999 as part of the company`s original agreement with AEG. Construction broke ground in 1998 and the Staples Center was opened a year later. Daily fantasy sports operator Draft-Kings has signed a three-year marketing partnership with Staples Center and will have naming rights to a new fantasy sports bar and lounge to be built at the Los Angeles arena. Staples Center is named after the office supply store Staples who paid for the naming rights. NHL Naming Rights Deals. The arena opened on October 17, 1999, with a Bruce Springsteen & The E Street Band concert as its inaugural event. It was financed privately at a cost of $375 million and is named for the office-supply company Staples, Inc., which was one of the center's corporate sponsors that paid for naming rights. History . The Staples office supply retail chain bought the naming rights for the new venue at a cost of $116 million for 20 years, and the Staples Center moniker was born. The original Staples Center deal was also the first to reach $100 million. Ten years ago, on the 10th anniversary of the arena’s opening, AEG announced the first-ever lifetime naming rights deal. Home venue: Staples Center (19,000) Arena naming rights deal: US$5.8 million per season, ‘lifetime’ deal signed in 2009 by venue owner AEG. Staples Center has one of the more unique naming rights deals. Staples has owned the naming rights to Staples Center, home of the Los Angeles Lakers, since the arena opened in October 1999 as part of its original agreement with AEG. Staples claimed that chains such as Walmart and Circuit City constitute serious rivalry, but the FTC had no impact on that claim. Groundbreaking for the 18,000-seat facility, which is the centerpiece of the privately-financed Inglewood Basketball and Entertainment Center, or IBEC, is … News Release. It was financed privately at a cost of US$375 million and is named for the office-supply company Staples, Inc., which was one of the center's corporate sponsors that paid for naming rights. Plus, Narcise said Staples has gotten too much value out of the naming rights of Staples Center. The stadium has a total of 12 locker rooms. As former VP of Marketing and Communications for STAPLES Center, I had the fortunate opportunity to work with Boardwalk on the development of the STAPLES Center identity program. It was financed privately at a cost of $375 million and is named for the office-supply company Staples, Inc., which was one of the center's corporate sponsors that paid for naming rights. NBA.com is part of Turner Sports Digital, part of the Turner Sports & Entertainment Digital Network. Boardwalk was a true strategic partner on the project. Shortly before construction started in 1998, Staples secured naming rights for the Staples Center in Los Angeles. Home venue: Staples Center (19,000) Arena naming rights deal: US$5.8 million per season, ‘lifetime’ deal signed in 2009 by venue owner AEG. Office supply chain Staples, headquartered in Massachusetts, purchased the naming rights to the Los Angeles Lakers' home arena in 1999. After the FTC declined to merge, the two companies formed a rivalry. Staples has struck a deal to buy naming rights for Staples Center in perpetuity, extending the original 10-year naming-rights deal. Staples Center was financed privately at a cost of $375 million and is named for the Staples, Inc. office-supply company, one of the center's corporate sponsors that paid for naming rights. The stadium used to be home to the Los Angeles Avengers from … The 20 year agreement was in the sum of $116 million or $5.8 million per season. $/Year Expires. Construction broke ground in 1998 and the Staples Center was opened a year later. In addition to worldwide sales of all naming rights and sponsorships for AEG's portfolio of venues, concerts and sports franchises, Global Partnerships is responsible for the sales of suites, premium seating inventory and sponsorships for venues in AEG Facilities' roster of venues including STAPLES Center. "It's by far one of the most renowned buildings from a naming rights … And Staples Center was involved in a highly publicized journalism ethics scandal over an undisclosed profit-sharing agreement with the Los Angeles Times. Knapple’s experience dates to selling naming rights for Target Center in 1989 and he has brokered deals for Staples Center, MetLife Stadium and Philips Arena (now State Farm Arena), among others. Staples Center stands more than 150 feet tall. Exterior of Staples Center after both the NHL and NBA postpone seasons due to corona virus concerns at Staples Center on March 12, 2020 in Los Angeles. That is the view of Lee Zeidman, president of Los Angeles’ STAPLES Center arena, whose live events calendar has been decimated this year by COVID-19. Staples Center är en inomhusarena för basket och ishockey i Los Angeles i Kalifornien i USA.Arenan är hemmaarena för bland andra Los Angeles Lakers och Los Angeles Clippers, som båda spelar i National Basketball Association (NBA), Los Angeles Sparks som spelar i Women's National Basketball Association (WNBA) samt för Los Angeles Kings, som spelar i National Hockey League (NHL). Stadium naming rights. NFL Naming Rights Deals. The deal is the first lifetime naming rights deal for a major-market arena. per year, expires in 2019. Staples has owned the naming rights to STAPLES Center since the arena’s opening in October 1999 as part of the company’s original agreement with … Staples Center opened on October 17, 1999, and immediately won recognition, becoming a two-time winner of the PollStar-CIC Arena of the Year award. $5 million avg. History. The 950,000 square-foot structure broke ground in 1998 and was finished a year later, with a concert by Bruce Springsteen and the E Street Band as its inaugural event on October 17, 1999. Miami is known for many things-South Beach, beautiful women, and sports teams like the professional NBA team the Miami Heat. Staples has owned the naming rights to Staples Center, home of the Los Angeles Lakers, since the arena opened in October 1999 as part of its original agreement with AEG. A well loved brand name on a shiny new building can be a big hit in town, but what happens when naming rights deals -- or the companies doing the naming -- go sour? 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